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2016 Brand Lab Media Value - Session 2
From RFP to Contract, How to Review your Agency
Kickbacks and rebates and markups – oh my! This isn’t the Mad Men era anymore, join us as we discuss the trends and best practices to reviewing your contracts and managing your agency relationships. With the newly released ANA Media Transparency Initiative, the future of the media ad-buying industry is preparing for major changes.
• Media Agency Review Trends
• Why Should you Review?
• Agency Review Process
• What Separates the Winners from the Losers?
Presenting Category Experts:
Margaret Lewis Managing Director - Media Value
Emily Tuczinski Senior Account Manager - Media Value
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