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2016 Brand Lab Media Value - Session 3


Programmatic 101: The Programmatic Ecosystem

Programmatic advertising, as a new way of digital media buying, is creating buying and selling efficiencies with the technology behind automation. In this session, our digital experts will lead you through the basics of programmatic ecosystem, showing you not only the who, where, what and why, but also some new tactics that you can apply with your agencies. 
• What is Programmatic?
• Understanding Programmatic
• Questions to Ask for Better Performance & Transparency

Presenting Category Experts:



Geoff Greenblatt
Head of Digital - Media Value

Laurie Shinbaum
Digital Account Manager -
Media Value

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