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2016 Brand Lab Intelligence - Session 2
The Lifecycle of a Product/ Campaign Launch
Product launches come in all shapes and sizes, from small pushes to giant campaigns - each with their own nuances. This session will help you understand the many cycles of a product launch, as well as how you can target your media spend towards key markets and consumers, including:
• Defining project goals
• Pre-launch insights
• Post-launch evaluating and optimization
Presenting Category Expert:
Cara Buscgalia Insights Director - Intelligence
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