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2016 Brand Lab Intelligence - Session 3
How to Optimize Your Media Spend Abroad
While expanding into international markets is an exciting time for a brand, emerging international markets to secure future stability, uncertainties arise investing in the endeavor to introduce a brand or product into uncharted territories. This session will provide an overview of expanding your media strategies to a global audience, as well as key steps to stay relevant in new markets, including:
• Why many brands fail to break global markets
• Understanding market, cultural, and local industry issues
• How to develop clarity into competitive landscapes
• Key steps to staying relevant in new markets
Presenting Category Expert:
Courtney Bricker Director - Advertising Intelligence, Client Services
Michael Reynolds Director - Advertising Intelligence
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