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2016 Brand Lab Intelligence - Session 4


Algorithms & Advertising: How to Navigate the Changing Nature of Social Media Promotions

As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases, including:
• The history of algorithms
• Algorithms by channel
• Developing influencer and word-of-mouth programs

Presenting Category Expert:



Cara Buscgalia
Insights Director - Intelligence

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