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2016 Brand Lab Marketing Performance - Session 3
The Best Test - Optimizing for Success
Testing is an important part of a successful website as it allows for making changes on the fly that can lead to a much larger impact on your business. This session will outline the best practices for testing & personalization and our core methodology combining reach & impact to score the "best" test.
• Why You Need to Test
• Testing Basics
• To Test or Not to Test
• Bridging Testing to Personalization
Presenting Category Expert:
Tim Walker Optimization Practice Lead - Stratigent
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