We were happy to speak alongside other industry leaders to discuss the issue of transparency at the 2016 Advertising Week Trust Forum. If you missed it, click on the video below for the full session.
Advertising Week 2016 Trust Forum
Perhaps the most important news in the advertising industry this year has been the release of ANA’s much-anticipated reports on media transparency. The “investigative” report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. The follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. This session will provide a “cliff notes” summary of both reports, with an emphasis on suggested action steps for advertisers as well as implications for the industry overall.
Trust is perhaps our most precious commodity. It's at the center of just about everything that matters, from the relationships between agencies, brands and consumers and it fuels debate on the tech-driven "Holy Grail" promise of true one to one marketing. In the broader arena, trust is the oil which is greasing the engines of both Presidential campaigns. In 2016, one issue has risen above all others and it's the centerpiece of the Trust Forum . . . Transparency.
Bill Bruno CEO, North America, Ebiquity
Bill Duggan Group EVP, ANA
Ben Jankowski SVP, Global Media, MasterCard
Tony Pace Founder, Cerebral Graffiti
Julian J. Moore, Esq. Senior Managing Director, K2 Intelligence