Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands overcome this measurement gap?
Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement, and improved ROI.