Webinar Bad Tags, Partner Series Blue Triangle Tech


Webinar Bad Tags: How Rogue Tags Can Hurt CX and Revenue (and how to fix it!)

For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your revenue? Join us as we discuss:


•          The importance of tag governance and management

•          How to assess your tag management needs and set KPIs

•          How to quantify the revenue impact of slow-loading tags

•          Real outcomes of bad and good tag management

Thursday, February 16, 2017 -
13:00 to 14:00

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