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WEBINAR | Bad Tags, How Rogue Tags Can Hurt CX and Revenue

Webinar Bad Tags : How Rogue Tags Can Hurt CX and Revenue (and how to fix it!)

2017 Partner Series Webinar:

Bad Tags, How Rogue Tags Can Hurt CX and Revenue
(and how to fix it!)

For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your revenue?

Join Ebiquity, Marriott International, and Blue Triangle Technologies as we discuss:

•          The importance of tag governance and management

•          How to assess your tag management needs and set KPIs

•          How to quantify the revenue impact of slow-loading tags

•          Real outcomes of bad and good tag management


Fill out the form to the right to watch a video of the webinar!


PSW Presenters



About Blue Triangle Technologies _______________________

Blue Triangle Technologies is one of the leaders in web performance management, predicting and quantifying the impact page speed has on revenue and conversions. Trusted by distinguished brands including Kohl's, Marriott, and Microsoft, Blue Triangle’s solution empowers business and technical stakeholders with unparalleled end user insights – enabling better performance, maximized revenues, and optimal customer experiences. Learn more,


About Ebiquity Partner Series Webinars _______________________

Ebiquity Partner Series Webinars is a campaign set out to educate modern day marketers on the evolving landscape of media, advertising, and marketing today. From implementation, to strategy, and industry trends, we aim to bring together the brightest and most knowledgeable providers, thought leaders, and technical specialists to discuss pertinent issues, educate on advancements, and answer your questions. Interested in becoming a partner? Reach out to us at


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