Our full range of server-side full stack Optimization Testing services assist with strategic guidance, solution design, implementation and more.
The optimization industry has increasingly shifted towards a client-side implementation, but as performance has become an ever more important consideration and experimentation has been driven deeper into the behavioral layer of webpages or apps, companies are becoming increasingly interested in server-side, full stack optimization solutions.
With the rise of ad blocking popularity, many clientside scripts have been impacted—way beyond just ad tech. Optimization vendor code can be included in this group. Server-side optimization injects any code changes prior to sending the page response to the user’s device, thereby circumventing this issue.
With this solution, you can run tests on algorithms, pricing, redesigns, new architectures, omnichannel marketing campaigns, etc. The Full Stack allows your tests to be run anywhere in your technology stack, allowing you to perform cross channel tests to create a consistent experience through as many modes of interaction a visitor has with your brand including ads, email, websites, apps, and more. By applying changes server-side, you are able to have unhindered web experimentation, bypassing ad blockers.
We assist brands at varying skill levels - whether your team has no experience with optimization, but wants to start with server-side or if your team is experienced and wants to switch to server-side testing or to use a hybrid approach, utilizing both server-side and client-side testing (our recommended approach). We work with the leading optimization solution providers such as Optimizely (read their benchmark report HERE), Adobe, Maxymiser/ Oracle, and more.
To learn more, fill out the form for a PDF download on our Full Stack Server side Optimization services or contact us to speak with one of our team members!