Web optimization is a vital part of the evolution of customer experience. As performance has become an increasingly more important consideration and experimentation has been driven deeper into the behavioral layer of web pages or apps, brands are turning to server-side optimization solutions to help solve the need for greater testing & optimization across every aspect of the consumer’s journey.
Join us as we discuss:
■ The differences between a client-side and server-side operational model
(attendees receive our free checklist!)
■ How governance and collaboration affect the success of a server-side program
■ Pragmatic steps towards server-side optimization in the real world
■ Use cases of successful implementations with actionable insights