Seeing through the Financial Fog of Programmatic Advertising
Ever since reports from the WFA and others estimated that the programmatic “technology tax” could exceed 60% of an advertiser’s media budget, questions have been growing around the “hidden costs” of the programmatic ecosystem and the inherent lack of transactional transparency.
In this webinar, Bill Bruno, CEO North America, Ebiquity, reveals results from a study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN. The objectives of the study were to create a data-driven fact base around the economics of programmatic media trading to understand: the true flow of spend between the intermediaries in the chain, the actual costs of media inventory, and other key data points.
Watch a video recording of the webinar when you fill the form on the right ➡️
Click here to download the study, Programmatic: Seeing through the Financial Fog