Ebiquity is among the first to join Facebook’s Marketing Mix Modelling program.
Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements.
Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually evolving like Facebook.
All Ebiquity clients around the globe who invest in Facebook properties for their marketing will be given the opportunity to take advantage of this relationship in their future marketing effectiveness studies.
Mike Campbell, head of international effectiveness at Ebiquity comments: “This agreement is an important step forward in media transparency and marketing effectiveness. We welcome Facebook’s willingness to provide access to data on behalf of our clients for Marketing Mix Modelling, and we look forward to similar initiatives across the industry."