Campaign Analysis

Common Challenges

“Half of what I spend is wasted. The trouble is I just don’t know which half.”
         - Lord Leverhulme - regarding the marketing of his Sunlight™ soap brand

Although this statement was made decades ago, we are still facing a similar challenge - How do you truly understand which of your marketing dollars are being spent most effectively?

Organizations often do a great job of fully utilizing marketing budget and resources for the creation and deployment of online marketing campaigns.  However, they often limit themselves by not taking full advantage of the campaign results data.  They study the amount of revenue or leads generated by the campaign, but they often fail to truly leverage their campaign data as a tool to improve their future endeavors and make the most efficient use of their marketing budget. 

Benefits

Our Campaign analysis methodology incorporates best practices, best in class technology and metrics customized to your organization to help you discover the most effective campaign mix.   By identifying which marketing channels and campaign techniques are most successful, we enable you to allocate your marketing budget most effectively, including discontinuing the use of wasted resources on underperforming areas. 
 
In short, our detailed analysis of your campaign performance arms you with the necessary information to improve your results time and time again.
 

Success Stories

Over the past 5 years, a leading e-commerce site has engaged Stratigent to provide business analysis and technical consulting services to help this Internet retailer optimize their mix of online marketing campaigns.  By helping to identify underperforming marketing campaigns, Stratigent was able to help this organization focus on campaigns with higher return, resulting in a simultaneous decrease in marketing spend and increase in online revenue.

Customer Quote: "If a person didn't buy the first time they came to my site but went first to Google or then to an affiliate channel partner, and I pay each of these, I'd wind up paying for each partner for one sale." 

In response to Stratigent's analysis, this organization was able to grow revenue generated per marketing dollar from about $3 to almost $6 over the course of 18 months, producing sales gains of 4%.