We Help Brands Become Data-Driven.
We strive to help clients improve the performance of their multi-channel analytics and online marketing
initiatives by establishing confidence in the data and building a data-driven culture. We leverage our unique
blend of both business and technical expertise to provide custom solutions to solve short-term pain points
as well as to build a foundation for long-term success.
To successfully navigate every avenue of the multi-channel analytics landscape, you need to have the right people, processes and technologies in place. We not only help fill the gaps in your analytics program, our deep industry experience will help build a solid foundation from the ground up.
Implementation isn’t just about launching a tool, it’s about building an adaptive and scalable platform for your business. Our expertise with launching first-rate, digital framework implementations allows you to take your strategy from ideation to reality.
What is Multi-Channel?
The concept of "multi-channel" analytics comes from the integration of datasets across multiple data sources.
Your organization has numerous access points for which a customer, client or visitor interacts with your brand.
These platforms have their own datasets but often don't speak fluently amongst each other; meaning there are gaps in your brand's data story.
When we deploy our multi-channel strategy, implementation or insights, it is actionable across a
variety of platforms including, mobile (smartphones, iPad, etc.), social media, CRM, offline databases,
email and many others. Our multi-channel focus enables us to create a scalable framework that
provides enriched datasets across all your customer touchpoints.