The interaction between businesses and their customers is very different today than it was just a few years ago. To stay at the forefront of this change, your business needs to evolve to meet current standards. Your customers demand it. Nobody understands that more than us, we’ve built successful optimization programs for world-class organizations since 2007.
ACTION-ORIENTED MARKETING A marketing model that's beyond personalized, it's predictive.
The power and opportunities of AOM™ are endless - this technique enables you to determine what personalized content to display to each online visitor. AOM™ modeling calculates an ‘average score’ for each visitor based on their history, the scores are then used to generate retargeted lists to match goals.
CONVERSION AUDIT Eliminate pain points, identify opportunities and get better.
Our Conversion Audit is the first step in your Conversion Optimization plan. It is an efficient, focused analysis on your marketing initiative(s), including recommendations and the appropriate next steps from a world-leading, marketing analytics team. If you’ve launched a campaign and want to understand what worked and what didn’t, need to identify a successful approach for your redesign or are just looking for opportunities for improvement - an audit can help you uncover errors in your current implementation and help you take your optimization efforts to the next level.
DATA ANALYSIS Go ahead, grab that low-hanging fruit.
Whether you’re looking for a timely analysis or a concentrated analysis on a specific campaign or investment, we offer a flexible and unique approach to ensure you the the most value possible from your data. Our unique blend of business consultants, data analysts and optimization team can help you fully understand the insights and next steps by deriving recommendations across all of your marketing channels.
MARKETING EFFECTIVENESS Marketing doesn’t have to be guesswork.
By applying econometric techniques to analyze your data & predict outcomes, our experienced team can help you understand the effectiveness of each of your marketing investments; from media to promotions to online, our analysis will empower you to make data-driven decisions.
TESTING & PERSONALIZATION Create a culture of testing & optimization.
Ready to take action on analysis findings and improve the user experience? We have an entire team dedicated to testing, targeting and personalization to help you capitalize on what your data is telling you.
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Insight Solutions Handbook
This comprehensive guide outlines each insight service and provides our real-world insights from working with other enterprise-level organizations.