When it comes to improving conversion across your channels, it’s important to be able to collect as much info as possible. While there is always low-hanging fruit within Customer Experience data, it's imperative that this dataset becomes engrained in your approach to optimization and personalization. We recognize this as a priority and have built an entire practice focused around the customer experience to help you build your program from start to finish.
• How did the user go through your channel?
• Did they face any challenges or errors?
• How do people react to the general usability or experience they were faced with online, within the call center, or in an actual store?