The New Personalization Framework/ Architecture
Our framework grows with your current architecture, ensuring that over time your program is allowed to grow as your business' needs change.
• Choose which services/ vendors are appropriate for your business
• Custom-built code allows services to work together in one, cohesive framework
• Code easily implements into existing framework and pulls in data across all of your channels
REAL-TIME PERSONALIZATION ARCHITECTURE
The Intelligent Solver model allows you to build a fully integrated personalization platform that interacts with CRM and works with data to drive personalization. By creating dynamic personas, target segments, and other attributes, you are able to track visitors in real-time.
Create different personas, target segments, and key visitor attributes to allow dynamic personas
So how does it work?
Our Intelligent Solver framework delivers through continuous STAGES of PERSONALIZATION. These stages, Strategy, Implementation, and Insight, continually evolve as your data changes throughout the cycle.
As you learn more about your visitors, their interaction with your brand, and the effectiveness of your marketing efforts, your presonalization and optimization program grows and adapts to ensure your marketing dollars go right where they are the most impactful.