ExactTarget

ExactTarget Integration Services:                                                     Building a Closed-Loop Marketing Program

There is no doubt that email marketing is a powerful tool used to enable organizations to establish closer relationships with their customers and constituents. But the true promise of one-to-one marketing can only be realized when email is integrated with your web analytics solution and other data sources. With a successful integration, you can graduate from the facts about how many people read your email to true insights about consumer behavior, the resonance of your           messaging, and the effectiveness of your strategy. 

By partnering with ExactTarget and leveraging our expertise in web analytics, we do all the heavy-lifting needed to establish a closed-loop marketing campaign that tracks subscriber activity from email delivery to conversion.

Integration Goals

 
Your email marketing efforts are intended to generate measurable results, but the ability to form conclusions and take action on these results is dependent upon a successful integration with your web analytics solution. By integrating your web analytics data, you can make sure all of your data sources are working in concert, increasing the likelihood that you will deliver the right message to the right person at the right time. The benefits of integration include:
  • Perform sophisticated remarketing to customer segments, such as users who abandon shopping carts and forms.
  • Effectively measure closed-loop ROI by tracking your email marketing campaigns from delivery to conversion.
  • Build stronger relationships with your subscribers by knowing and understanding what they want.

Our Expertise

Our partnership with ExactTarget and our experience working with the leading web analytics vendors have enabled us to perform several integrations for companies in numerous industries. Contact us today to discuss your business and integration goals and we will help you create a customized integration plan unique to your business. 

For more information on how Stratigent can help you with ExactTarget, contact us.