Omniture

Stratigent + Omniture: Achieving Success Through Web Analytics

Customer Quote: "Having worked extensively with Omniture's Discover OnPremise, I am very impressed with Stratigent's breadth of knowledge about the toolset.  Paired with Stratigent's assistance in setting the strategic roadmap for our web analytics program, this has translated into significant value for T. Rowe Price," says Kevin O'Brien, Manager of Web Analytics, T. Rowe Price.

Stratigent offers extensive consulting services to help clients optimize their investment in Omniture, the leader in online business optimization software.  The combination of Omniture’s leading online marketing solutions and Stratigent’s services benefits our mutual clients by advancing their overall web analytics initiatives while improving marketing performance.

Background

 
Stratigent has a long standing partnership with Omniture (including WebSideStory and Visual Sciences) and has cemented itself as a leading provider of consulting services on Omniture products.  Stratigent’s expert consultants hold more than 20 Omniture Professional Certifications and have successfully engaged with many of Omniture’s top customers. 
 
Our Omniture certifications include:    
  • Certified Professional SiteCatalyst
  • Certified Professional Implementation
  • Certified Professional Support
  • Certified Professional Analyst: Discover OnPremise
  • Certified Professional Architect: Discover OnPremise
  • Certified Professional Administrator: Discover OnPremise

Stratigent's dedication to Omniture customers also extends to our recent whitepaper release, "HBX to SiteCatalyst: Best Practices for Ensuring a Successful Migration."  Designed for HBX customers that have already decided to migrate to Omniture SiteCatalyst, the whitepaper serves as a resource by providing best practices for a successful migration.  The whitepaper covers common themes that should be addressed before, during, and after the migration process.  Request a complimentary copy of the whitepaper.

Experience

Stratigent has leveraged its training to perform dozens of successful engagements for Omniture clients, including T. Rowe Price, Peapod/Ahold, AutoTrader.com, Washington Mutual (WaMu), ValSpar and Intermec.  Our assignments range from implementation, optimization, and testing, to strategic roadmap development and customization of existing technology.  Our most popular services for Omniture’s clients are outlined below.

Services to Omniture Customers

Technology Implementation.  We partner with you to truly understand your business needs, then using industry best practices as well as our own proven methodologies, implement and customize your analytics and online marketing technology accordingly. 

Strategic Roadmap Development.  Stratigent’s proprietary Strategic Roadmap is a process by which we align the technology, organizational structure, and value-creation tactics to optimize your existing web analytics and online marketing program.

KPI and Dashboard Development.  Our experts develop effective KPIs and design dashboards to drive adoption of web analytics across the organization.  Our consultants leverage all types of data from a variety of sources, including SiteCatalyst, Ad-Serving networks, traditional Business Intelligence solutions and CRM systems.

Confidence Audit.  Our industry-first Confidence Audit™ establishes confidence in the data that drives web analytics and online marketing decisions.  Specifically, our audit identifies and prioritizes areas for improvement within your web analytics programs that lead to better, more accurate data. 

Customized Training.  We offer training courses customized to your specific needs, your business objectives, or your industry.

Business Requirements Gathering.  Our consultants help you rise above the daily fire drills by staying ahead of current business requirements and creating processes for addressing future needs as they arise.

Page Tagging Best Practices.  We build processes to streamline the deployment of tags across your site, establish tagging standards for Web 2.0 technologies, offer on-site coding support, as well as place new tags on your site. 

Premium Support.  As a service to existing Omniture customers, we offer a Premium level of monthly support to help clients maximize their investment in SiteCatalyst. 

For more information on how Stratigent can help you with Omniture, contact us.