WebTrends

Stratigent + WebTrends: Achieving Success Through Web Analytics

“Stratigent went beyond the call of duty to help us make sure our implementation was a success. We could not have met our goals without their expert knowledge, positive attitude, flexibility and dedication to the project. Thank you very much! I would highly recommend Stratigent to any potential client interested in your services,” American Student Assistance.

Stratigent offers web analytics consulting services to clients seeking to optimize their investment in WebTrends.  Our experienced team of consultants has developed best practices, methodologies and project plans for nearly every type of WebTrends engagement.  And as the most trusted services partner to WebTrends, Stratigent was first to implement the full suite of solutions in the WebTrends Marketing Lab.  Our consultants have successfully implemented all WebTrends products including: WebTrends Analytics, Visitor Intelligence, Score, and Dynamic Search.

Stratigent also works with clients beyond implementation to optimize their existing investment in WebTrends.  We combine business and technical skills with our deep domain expertise in web analytics and marketing optimization. 

Our Experience

Stratigent has performed dozens of successful engagements for WebTrends clients including Motorola, Beazer Homes, Wells Fargo, TIVO, General Mills and AKQA.  Throughout all our client engagements, the end goal is the same- to optimize your investment in WebTrends.

Our most popular WebTrends services are listed below:

Strategy and Business Process

Confidence Audit.  Are you confident in your web analytics data?  Our industry-first Confidence Audit establishes confidence in the data that drives web analytics and online marketing decisions. 

KPI and Dashboard Development.  Is your data actionable meeting your business needs and requirements?  Our experts develop effective KPIs and design dashboards to drive adoption of web analytics across the organization. 

Strategic Roadmap Development.  Is WebTrends supporting your overall marketing initiatives?  Our Strategic Roadmap works to align the technology, organizational structure, and value-creation tactics to optimize your investment in WebTrends.

Business Requirements Gathering.  Our consultants help you rise above the daily fire drills by staying ahead of current business requirements and creating processes for addressing future needs as they arise.

Infrastructure

Software Upgrades & Migration Support.  Moving to the latest version of WebTrends or to WebTrends On Demand?  Our team brings together our collective experiences and best practices to ensure a successful upgrade and data integrity.

WebTrends Implementation.  Stratigent provides methodologies, project plans and helpful techniques to ensure that your implementation is successful, delivered on time and completed within budget.

Page Tagging Best Practices.  We have built processes to streamline the deployment of tags across your site, establish tagging standards for Web 2.0 technologies, offer on-site coding support, as well as place new tags on your site. 

Value Creation

Customized Training.  We offer training courses customized to your specific business needs, objectives, and industry.  Our training classes can be designed for any class size or timeframe.  We also develop specialized courses for marketers, administrators and power users.

For more information on how Stratigent can help you with WebTrends, contact us.