Google Analytics

Stratigent + Google Analytics: Delivering the Power of Insights 

As an Authorized Google Analytics Consultant (GAAC), we have been chosen as one of the select firms endorsed by Google to provide superior Google Analytics and Urchin support services.  We helps client unleash the full power of Google Analytics and Urchin to support your web analytics needs and overall online marketing goals. 

Our Experience with Google Analytics

We provide a wide range of services to compliment your Google Analytics and Urchin applications including software upgrades, customization services, multivariate testing, KPI definitions and strategic roadmap development.  Regardless of the service we provide, the end goal is the same - to optimize your investment in Google Analytics.

Our most popular Google Analytics services are listed below.  We also offer a Google Analytics Starter Package for a quick, successful implementation.  Click here for more information on our Google Analytics Starter Package.

Google Website Optimizer.  Do you want to know which of your site content and designs are most effective?  Why not find out directly from your visitors!  As part of Stratigent’s extensive Optimization Services, we will provide an overview of the Google Website Optimizer solution, walk through the process of tagging requirements for a test, the reporting capabilities, as well as managing the test for your team.  We also provide documentation on the entire process to help you complete tests independently and fully use the capabilities of Google Website Optimizer.

Google AdWords Integrations.  Need to integrate your Google AdWords account with Google Analytics?  After identifying your keywords through Google AdWords, use Google Analytics to learn which keywords are most profitable to your business.  Leveraging this combination, you can maximize your marketing spend by eliminating those keywords which are driving little or no traffic to your site, keeping only those which are profitable.

Technology Implementation.  We partner with you to truly understand your business needs, then using industry best practices as well as our own proven methodologies, implement and customize your analytics and online marketing technology accordingly.

Page Tagging Best Practices.  We have developed proven processes to streamline the deployment of tags across your site, including basic tagging and advanced tagging designed for flash and other web 2.0 technologies.  The tagging documentation we deliver outlines how to implement the tags as well as any advanced tagging needs.  We then work with your team to execute the tagging documentation, and provide Q/A and testing as needed.

User Interface Configuration.  Once the tagging has been deployed and the correct data is flowing, we will configure the user interface to address your required reporting needs.  This includes configuring goals and filters for your specific business needs, and cleansing the data to include only external, human traffic.  

Knowledge Transfer.  We are the leader in web analytics – and we want to pass our knowledge on to you.  We will perform a customized knowledge transfer session for your team on Google Analytics Best Practices.

Strategic Roadmap Development.  How does Google Analytics support your overall marketing initiatives?  Our proprietary Strategic Roadmap is a method by which we align the technology, organizational structure, and value-creation tactics to optimize your investment in Google Analytics.

For more information on how Stratigent can help you with your Google Analytics application, please contact us.