Pimp Your Reports Workshop Series

Gain a competitive advantage by driving action with analytics results!

Learn how to use dashboards and analytics reporting to drive a company's competitive position and enhance its performance. This hands-on workshop provides marketing and analytics professionals with concrete techniques for applying strategies and tools to their overall dashboard design. You'll return to work with ready-to-use job aids, tips, tricks and instructions. Whether you are an analytics beginner or expert, you work at (or with) an agency or manage marketing in house - Pimp Your Reports has practical content to fit your needs.

 How You Will Benefit From Attending

• Determine and analyze data that drives action
• Gain insights into writing effective analysis with clear and concise messaging
• Discover how all components of a business can come together in a cohesive dashboard
• Learn dashboard design best practices that communicate effectively with the C-suite
• Capitalize on professional feedback specific to your company
• Enjoy an invaluable peer-to-peer learning experience

Who Should Attend

Pimp Your Reports Workshop is for anyone interested in obtaining an effective, broad-based overview of the functional areas critical to successful dashboard reporting creation.

This full-day workshop is available for $699 per person.

Special Feature Offering
Bring a sample dashboard or executive report to the workshop to receive specific feedback on how to improve it!

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Speaker Information

Jennifer Veesenmeyer

Jennifer is the Vice President of Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports.

In a former life, Jennifer managed a team of SEO professionals at a large Internet marketing company. Her 12 years of marketing communication experience includes several years as the Communications Director at an international affiliation of law firms as well as a few years of working with software resellers, associations and non-profit organizations.

Jennifer holds a Master's Degree in International Communication from Purdue University and has repeatedly been published in leading business and trade publications, including Global Law & Business, Legal Management, Marketing for Lawyers and Boston Business Journal.