Confidence Audit™

Is your data leading you down the path to success?

If you are like most marketing professionals, lack of data is not your problem. You have stacks of spreadsheets and reports a mile high. In fact, the odds are good that you have more data than you know what to do with – and is it helping you? Are your reports accurate, consistent, and conclusive? Can you rely on your web analytics data to make confident decisions that drive return on investment on your online marketing initiatives?

If not, that’s where we come in. Our industry-leading Confidence Audit offers a comprehensive assessment of your web analytics program, as well as a roadmap for moving forward to optimize your investment. Through the Audit, we have generated exceptional results for clients looking to improve the quality of their data and the performance of their online marketing initiatives.

A typical Confidence Audit will include the following:

• Technology configuration review, including suggested improvements to page tagging
• Data validation of current data and gap analysis of reporting requirements
• Techniques for improving campaign tracking, reporting and analysis of your data
• Recommend best practices and provide consultation on using advanced features of your web analytics solution

The Confidence Audit will not only evaluate the validity of your data and the relevance of the information as it relates to your business needs, but it will also provide an informative look at whether or not you are making the most of your web analytics solution and its advanced features.

When maximized to its potential, your web analytics data can provide direction in the decision making process for your marketing investment. Imagine moving forward with your online marketing strategy based on sound, relevant data and a clear plan of action. Ultimately, the Confidence Audit results are designed to help marketers get on this path to success.

Success Stories

Stratigent was recently engaged by lead generation web site to perform a Confidence Audit, a service developed to help companies identify areas for improvement within their analytics and online marketing programs. 

During the engagement, Stratigent audited the existing web analytics technology implementation to identify gaps between the current configurations and current business reporting needs. Stratigent identified over a dozen areas where this client could leverage the more advanced capabilities of their web analytics technology without significant additional work. 

For the next phase of the engagement, Stratigent is working with the client team to optimize site performance so the amount of leads generated online increases.