Vendor Selection

Common Challenges

Deciding which marketing technology to purchase and implement is an important process.  But with so many viable options in the marketplace today – and with products changing all the time –you may not be able to keep up with the changing landscape to know which solution meets your needs most effectively. 
 

Benefits

That’s where we come in.  We have worked with clients of every size and in nearly every industry. This vast accumulation of experience has yielded an intimate knowledge of each of the major online marketing technologies.  By leveraging our expertise, we can guide you through the vendor selection process to make sure you choose the web analytics solution that is right for you.

Unlike other services firms, we are not beholden to any particular application or vendor.  We have recognized the benefit to our customers that comes with remaining “vendor agnostic.”  It allows us to see your organization’s needs and the web analytics industry space with an unbiased eye.

Success Stories

A leading financial services organization engaged Stratigent to guide their vendor selection process.  After gathering the organization's current and future business requirements and reporting needs, Stratigent recommended a leading web analytics solution. 

The organization agreed that Stratigent’s selection would most appropriately meet their needs and purchased the tool.  They then further engaged Stratigent to lead the implementation process, establish web analytics best practices for the organization, and provide report customization as well as training for their employees on the tool.