We are all victims of taking the easy way out when we are writing content and focusing on the examples that can be tied to a login, a loyalty number, a conversion, or some other form of PII. Let’s face it, the story tells itself in those situations. Then, when we are at a conference and someone asks a question about their CPG business, we freeze and revert to talking about that really great case study for the client that isn’t a CPG company that allowed us to completely customize a la...
Your data tells a story and you must listen to it inorder to derive the necessary insights to impact your results, achieve your goals and improve the overall ROI from your marketing investments. But you don’t have to do it alone; Stratigent can be your strategic partner working towards the vision you have for your organization. We can help you generate global adoption of the data, deliver it to all relevant stakeholders throughout your business and most importantly, we can help you create a data-driven culture so that you can utilize your gathered data to make decisions.
A holistic strategic approach that encompasses each platform of your business is where you'll find the greatest impact on your organization's performance, investment and overall brand experience. The first step in this endeavor is devising a strong strategy- but where do you start?
Download the FREE HANDBOOK outlining our Implementation solutions!
Implementation is about building an adaptive platform for your business. Whether you're ready to deploy tag management, implement mobile analytics or build a strategic data layer, we can help you pick a tool that's right for your business, implement the technical aspects to work in harmony with your current structure and ensure overall integrity of the data that's being collected.