Seven Critical Elements to Ensure a Successful Media Agency Review

One of the main stories of 2017 has been the increased focus on the brand-agency relationship. As brands look to increase transparency and agencies set out to provide the level of insight requested, it is a focus that will likely continue into the new year. This new focus means that advertisers are held to a higher level of accountability, so they need to be confident that their media agency partners can deliver on their promises; whether that’s strategic, financial, service-related, or a c...
By Emily Tuczinski
About the Author:

Emily Tuczinski is an Account Development Manager for Ebiquity - North America

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