What We’re Looking Forward to at the 2018 ANA Media Conference

The much-discussed topic of media transparency first arrived at ANA Media during a 2015 presentation and has subsequently helped reshape, and been a leading story in, the advertising industry. Much has been done since then to uncover the issues and, ultimately, propose the path forward to help create transparency and improve the media buying ecosystem. One such effort, the ANA Media Transparency Initiative from the Association of National Advertisers (ANA), K2 Intelligence, Ebiquity, and FirmDec...
By Steve Ropers
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Steve Ropers is a Solutions Consultant at Stratigent 

ANA Masters of Marketing Recap - Community Engagement, Gender Equality, & Making a Difference

Attending conferences in the marketing and media industry can sometimes be a whirlwind of celebrity speakers, top-rate cuisine, and shaking hands until your wrist hurts. However, we find the most beneficial conferences are those with impactful content.  The ANA Masters of Marketing was three days of some of the best we’ve seen.   Our team decided to write a three part recap, built with three very different but very insightful perceptions from the conference.  ...
By Marketing Team
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