Reflecting on the Super Bowl Ads

After enjoying one of the most expensive advertising days of the year, as data analysts, we can't help but judge what we see based on the measurability of that investment.  This year, on the day of the Super Bowl, advertisements generated $500 million in ad revenue for Fox, 21st Century Fox CEO James Murdoch said Monday, on the company’s quarterly earnings call1.   With advertisers investing millions of dollars on commercials, the first logical question to ask is simple: &...
By Marketing Team
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