Ebiquity Launches Total View Attribution

Ebiquity are proud to announce the launch of a new service, Total View Attribution.   The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.   Total View Attribution will examine the totality of marketing and media investments, and is driven by custom-built calcul...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

The Art Behind the Science: Understanding Data Modeling Fundamentals

Data is a ubiquitous facet of today’s business landscape. It flows from digital assets, to physical purchase data, to a host of other company-specific sources. But, what is the most effective way to glean actionable insights from this abundance of data? I have two words for you: data modeling.  Data modeling – also known as econometric data modeling – sounds scary at first, but it doesn’t have to be. In the context of the business decision-making process, data modeling attempts t...
By Casey Judson
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Casey Judson is an Analyst, Team Lead at Stratigent

Webinar | Ask the Experts - the Most Important Analytics for Marketers Today

Presented by Stratigent, Invoca, BroadVoice & Obility
If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions?
Join our panel of experts as they discuss:
  • The biggest attribution challenges facing marketers today
  • The top analytics tools that all marketers should have in their technology stack

Part 2 of 3: Gathering Hit Attributes and Associated Events using SQL

SQL queries save the day once again… As you’ll recall from part 1 of 3,Tealeaf Admins are presented with an abundance of data and details about a customer’s web experience. From this information comes an abundance of simple requests/questions which unfortunately, aren’t so simply answered.   In the previous post, I outlined a way in which to answer an extremely common and important request.   With a few simple SQL queries we were able to get a list o...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

Tackling Cross-Channel Attribution

After working with dozens of clients across virtually all sectors, two of the biggest pain points I hear are (1.) how to calculate the impact each online channel has on the other, and if they have extra budget, (2.) what channel should they invest in to give them the highest overall ROI. I’m sure you or your boss has asked either or both of these questions at one time or another. Getting high-level insight into how display ads, email, SEM, SEO, and media (among many other channels) combine...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

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