Closing the Offline Auto Gap with Integrated Analytics

The decision to purchase a car often comes after many hours of research, test drives, discussion with friends and family, and a relationship built with a dealer. It does not – so far, at least – take the form of an ecommerce transaction on a website. Without the insights and effectiveness of ecommerce data, the automotive industry stands at a disadvantage. Luckily, there is a solution.   Short of buying a home, buying a car is one of the largest purchases most Americans make. It...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

6 Stages of an Effective Governance Model

Many organizations spend significant portions of their budget to implement analytic tools from providers like Adobe, Google and IBM; yet despite these great tools, they fail to see the deep insights from their investment. These organizations then find themselves struggling to understand where the issues lie. I can tell you from experience, the lack of insights is not from incapable tools or analysts, but rather the absence of effective governance.     To help you get started...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.


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Your data tells a story and you must listen to it inorder to derive the necessary insights to impact your results, achieve your goals and improve the overall ROI from your marketing investments. But you don’t have to do it alone; Stratigent can be your strategic partner working towards the vision you have for your organization. We can help you generate global adoption of the data, deliver it to all relevant stakeholders throughout your business and most importantly, we can help you create a data-driven culture so that you can utilize your gathered data to make decisions.


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A holistic strategic approach that encompasses each platform of your business is where you'll find the greatest impact on your organization's performance, investment and overall brand experience. The first step in this endeavor is devising a strong strategy- but where do you start?


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