The Human Element of Bad Data, Internally or with Your Agency

In today’s data-driven world, having access to relevant and clean data is a powerful driver to success for brands worldwide. With the modern advancements in technology and data expertise, it may be surprising to know that bad data still plagues many of the world’s leading brands. Bad data is more than just an inconvenience though, it’s expensive. In 2016 alone, bad data cost leading brands over an estimated $3 trillion in the U.S. There are numerous causes of bad data and they range fro...
By Corey Galas
About the Author:

Corey Galas is a Team Lead, Data Management at Ebiquity.

Groundbreaking Data Announcements + A 2017 Activity

  I think it is safe to say that 2017 is off to a very interesting start.  Rather than focusing on the political side of things, as all social feeds tend to trend these days, I wanted to focus on two recent data developments and an exercise your teams might benefit from in early 2017.  Namely:   Amazon announcing their intent on making Alexa app data available to developers  Facebook and Youtube announcing their intent on letting the MRC audit their me...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

ANA Masters of Measurement Recap

The Association of National Advertisers holds several conferences over the year focused on issues marketers in the US face across the advertising industry. Recently, they held the ANA Masters of Measurement conference which honed in on measurement and the idea that better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. Their conference maxim of “what gets measured is what gets done" bea...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

How Cloud Computing can Elevate Analytics

  Big data analytics has been around for a while and its worth has widely been accepted. Yet, companies still struggle with maintaining their data, storing it, and then actually using it.  When large amounts of data are being processed at high speeds, companies need a solution to help leverage their data. One solution is cloud computing, which gives organizations the ability to consolidate data across all of their channels and sources at a grand scale.   So what exactly...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Shift from Traditional to Digital Video – Do the Metrics Measure Up?

As the use of digital video continues to increase across all devices, it is important to stay on top of this growing trend. Recently, I attended the IAB 2016 Q Digital Video Committee Meeting, which posed a great discussion on the state of digital video. After attending the meeting, I found myself thinking about the many discussions we have had with leading brands on the use of digital video. The conversation typically centers on the fact that most are starting to shift their advertising doll...
By Frank Polkowski
About the Author:

Frank Polkowski is Senior Digital Account Manager at Ebiquity, plc

The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
About the Author:

Written by the Media Value Digital Team at Ebiquity,plc

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Adobe Summit: Trading in Thunder Snow for Desert Heat

It’s 11:30pm and the hail and thunder snow are in full effect on the south side of Chicago. I’m sitting in a dark office listening to Axl Rose shriek about some jungle. Soon though, I’ll trade this insane weather for desert heat at Adobe Summit!     As a first time Adobe Summit attendee, I’ve been thinking a lot about what I want to get out of the event, particularly when it comes to hitting up key sessions, learning about the latest innovations, and meeting thought...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Moose Jaws, Cheap Tools, Donut Tagging, and Other Things I Saw at eTail West

As always, the beautiful location and great speakers made this year's eTail West an unforgettable event. The focus of the conference was on retailers sharing experiences, challenges and insights with peers, which led to a lot of great content. One topic in particular that I found interesting, which also led to a discussion about a general trend I’ve noticed with my clients, discussed "donut tagging." That's my informal name for it, but the patent was submitted under ‘Automated Tracking of...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

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