No More Status Quo: How to Find the Right Analysts for Your Brand

If we did a search for the most used statement in any of my newsletters, it would probably be a variation of “the purpose of collecting data is to take action on it.” Oddly enough, I’ve actually never taken that a step further and outlined what you should look for in an individual to analyze that data and determine what those actions should be. Whether you run a Fortune 500 company or are just starting out, it’s vital to understand what makes for a good analyst – and how that analyst c...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Differentiated Instruction: The Ultimate Analytics Training Framework

I often employ a distinct teaching framework called “differentiated instruction” when leading teams through analytics training. It sounds complex, but it really just means teaching in a way that enables students of all skill levels to learn. Since organizations often have teams with disparate skill levels, training can be a difficult when faced with meeting the needs of skilled and novice workers. Using a differentiated instruction as a training framework means tweaking your training methods...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Is Your Legacy On the Line? Why Maintaining Legacy Data Layers is Absolutely Necessary

Designing, implementing, and maintaining a data layer is not for the faint of heart, especially the latter. As your analytics endeavors grow, your data layers may also grow into an unwieldly beast of a maze – track these users, store this data, change this location, deploy this design, etc. While your organization may constantly be putting plans into motion to expand, difficulties may arise with time as you add more to your already complicated data layer setup.  For example, let’s sa...
By Kevin Joh
About the Author:

Kevin Joh is an Analyst at Stratigent

The CX Struggle is Real: Five Types of Online Customer Struggle & How to Eliminate Them

As online channels continue to grow, many companies are challenged with the age old question: how can we create and maintain meaningful connections with online customers? After all, expectations have never been higher, with 76% of consumers viewing customer service as the true test of how much a company values them. [1] Oftentimes though, the online experience does not meet the needs of a customer, creating a situation analysts like to call the “customer struggle.” Though the custome...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Conversion Conference 2016: Are You The Brat, The Square, or The Sheep?

We are surrounded by conversion on a daily basis; buy this product, try this service, cheer for this team, move to this neighborhood, eat at this restaurant, stay at this hotel… and the list goes on. It was definitely the hot topic of conversation over at Conversion Conference this year – for obvious reasons. However, despite the fact that we are inundated with all this conversion talk, my three takeaways from Conversion Conference are quite basic and perhaps even remedial, but nonetheless i...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Information Security and You: A Relationship Based on Trust

Data security is becoming increasingly important as consumers continue to transition their lives online. From banking to buying, online security is vital for the success of a company. While 91% of brands have adopted some sort of risk-based cyber security framework, incidents from stolen identities to data breaches across organizations, obviously still occur.  The success of any organization greatly depends on the sense of trust your customers feel. To obtain that trust in a technologica...
By Dustin Wallace
About the Author:

Dustin Wallace is a Consultant at Stratigent

U.S. Advertising: Best of Mother’s Day 2016

Last Sunday marked Mother’s Day in the United States, a holiday celebrated around the world between March and May. While Mother’s Day has taken many forms over the years, the current incarnation of this holiday is centered on honoring mothers for all they do, producing a huge opportunity for marketers and advertisers to tickle the heartstrings of the most powerful U.S. consumers – women. [1]    According to the National Retail Federation, total Mother’s Day spending...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

The Customer Experience Debate: SaaS vs. On-Premise

Behind every great company, lies the great customer experience debate: Software as a Service (Saas) or an on-premise solution?    A little background: historically speaking, one of the biggest barriers to the adoption of a full Customer Experience Management (CEM) solution has been the lack of options. Previously, the only choice has been to install the software on-premise behind the firewall, and utilize a network TAP or SPAN port. Therefore, in order to provide 100% journe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

You’re Over-Thinking Customer Experience

They say you only have one chance to make a first impression. Whether it’s a job interview, a first date, or a customer interacting with your brand for the first time, the same holds true. So, why do organizations spend so much time buried beneath data and technology trying to find that needle in a haystack when your customers could care less?   Think about how much time you spend trying to create the perfect reports, the perfect implementation of analytics, or even the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

U.S. Advertising: Earth Day CSR Recap

This week marked the 46th annual Earth Day celebration, one the largest environmental movements of the past century. In addition to raising awareness in 141 countries, Earth Day also creates a platform of sustainability for brands looking to make a difference and stand out from the competition. For many organizations, promoting corporate social responsibility (CSR) initiatives can create a huge impact.    According to a Global CSR Study conducted by Ebiquity and Cone Communi...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

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