The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Mr. Miyagi’s Path to Vendor Selection

Here’s a question I know you’ve asked yourself: what does Mr. Miyagi know about vendor selection?     The answer is simpler than you’d think. Mr. Miyagi – the wise mentor from the classic Karate Kid films -- was a fisherman and a martial artist. For all intents and purposes, this meant he knew about the complex nature of vendor selection, as well as how those vendors would satisfy his varying business requirements. In addition, he likely knew whether those vendors we...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

WEBINAR | Measuring Video Analytics through the Lens of Viewability

Advertisers face a major dilemma today when it comes to analyzing digital video campaigns – viewability. Currently digital video viewability in the marketplace is either not tracked or is difficult to track across the many roadblocks of video. This measurement type has been called into question with reports from Google claiming more than 50% of video desktop ads go unseen, in essence wasting more than 50% of ad spend. 
 

Moose Jaws, Cheap Tools, Donut Tagging, and Other Things I Saw at eTail West

As always, the beautiful location and great speakers made this year's eTail West an unforgettable event. The focus of the conference was on retailers sharing experiences, challenges and insights with peers, which led to a lot of great content. One topic in particular that I found interesting, which also led to a discussion about a general trend I’ve noticed with my clients, discussed "donut tagging." That's my informal name for it, but the patent was submitted under ‘Automated Tracking of...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Handbook | Mobile Effectiveness

Handbook
 

Mobile Effectiveness:
Building a Best-in-Class Mobile Experience

 

 

Breaking Ground on a New Path of Programmatic Buying

With the introduction of digital advertising’s first unit in 1994, media began to change as a new, more digital savvy generation emerged. Traditional media began to inform the structure and formats with digital advertising. More than 20 years after the first banner ad and the evolution of digital advertising formats, digital is now poised to lead the buying processes and technologies behind traditional media.   I attended the IAB Advance Programmatic Training in New York last m...
By Laurie Shinbaum
About the Author:

Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

Three Levels of Optimization Maturity

When it comes to building an optimization program, it's very easy to get overwhelmed with the process. Let's face it, the idea of convincing your organization to let you adjust content on a site in real-time is daunting enough, let along putting your neck out there to add value with every test. With each test being an investment in people, process, technology, and content there is an inherent pressure to produce results.   Not all tests win, yet you can learn from every single test yo...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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