Three Ways Brands Should Be Using Data Before a Product Launch

Apple. Taco Bell. Amazon. Gillette. These aren’t just popular companies with a loyal following. Historically, they’ve been the curators of successful product launches, from innovative smartphones to a new way to look at breakfast. But as we’ve seen quite often, these brands are the outliers when it comes to unveiling a new offering.        To achieve success throughout product launches and their life cycles, it’s become more important for brands to understa...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

The Buffett Effect: How an Investor Optimized My Personalization Process

When I was growing up, my friends wanted to be just like Mike, dropping 30 points per game. Or Barry Sanders, who averaged 128 rushing yards per game during the ’97 season. Me on the other hand? Well, I was slightly different.    I wanted to be Warren Buffett, the famed investor. As with Jordan or Sanders, Buffett clearly dominated his trade. But, what attracted me was Buffett’s track record. In the 50 years he has controlled Berkshire Hathaway, its market return has rec...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Four Hurdles Brands Face with Global Media Expansion (and How to Nab the Competitive Edge)

One. Trillion. Dollars.    No, it’s not a ransom number requested by Dr. Evil. It’s the forecasted number of worldwide media, marketing, and advertising spend in 2016.  Though global reach was once a pipedream for growing brands, the possibilities of international reach are now almost limitless.    While eyes are often set on expansion into emerging international markets to secure future stability, uncertainties arise when the decision has been mad...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

Past, Present, and Future: What I’m Looking Forward to at eTail West

I'm not just excited about attending eTail West this year because of the idyllic and warm setting of Palm Desert (I’m typing this as I look out on another snow storm - as they say in Star Wars, my tauntaun will probably freeze before the first marker); I'm also really excited to watch retailers connect and share stories and advice.    eTail West traces its beginnings back to 1999, about the same time I started working in digital marketing. For many, eCommerce has always re...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Three New Year’s Resolutions For Marketers

The gym is overcrowded, Facebook is full of motivational quotes -- this can only mean one thing:  it’s a new year and the resolutions are runnin’ wild! While I tend to avoid the hoopla around resolutions, I thought it would be fun to identify three resolutions that I believe should show up on every Marketer's set of goals for 2016:   Redefine the “top of the funnel" Evolve competitive insights Grab the brass optimization ring   Redefine...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Hidden Benefits of TeaLeaf: Passive Capture Application Edition

Why do users come to your site? Why do they chose to interact with some elements rather than others – and what makes them convert?    For many organizations, the answers to these questions can shape an overall customer experience strategy, which is important given that 89% of companies expect to compete mostly on the basis of customer experience, versus 36% six years ago. That’s where IBM Tealeaf comes in.    IBM Tealeaf provides optimal in-depth analys...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

How Data Integration Makes This Data-Centric World Go Round

Data integration has experienced an extraordinary growth over the last decade. A recent IDC report indicated that the big data technology and services market will grow 26.4% to $41.5 billion through 2018 -- about six times the growth rate of the overall information technology market.    These numbers make sense. In today's business climate, data has become the single most valuable asset for many companies. For a firm to remain competitive and satisfy growing demands of custo...
By Mohit Jain
About the Author:

Mohit Jain is an Analyst at Stratigent 

To Personalization and Beyond! The Evolution of Optimization

Once upon a time, ownership of data was not a concern for most companies -- getting your hands on any data was all that mattered. However, the landscape of optimization has changed immensely over the last few years. Gone are the days of developing consumer channels built on rigid data sets that hold limited value to your company. Now we are entering into a new era with more available data, which comes with a more focused lens on whom and what to target.    Today, non-ownership of...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

Why Your Internal Campaign Strategy May Be Holding You Back (And How to Fix It)

No brainer question of the week: If you could maintain your existing budget, yet achieve a 40% higher customer conversion rate, would you do it? While the answer is probably yes, your internal campaign strategy may be holding you back.    A little backstory for you: In one of my prior roles, I watched my agency peers spend three months and unknown hours devising a strategy for tracking internal campaigns. The resulting strategy was overly complicated and had huge potent...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Three Common Myths in Analytics

Happy Holidays to you and yours! With the end of the year in sight, I thought it would be fun to address a few of the common myths floating around in our industry and provide some of my thoughts around them.     I think the biggest struggle for clients these days is the fact that there are new technologies popping up every day and each one of them has a promise to deliver on something better than anyone else. It's a lot of noise, and fortunately firms like Stratigent exist t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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