August 28, 2015 | Written by Bill Bruno
Whether you call it multi-channel, omni-channel, data lake, data ocean, data pond, data puddle, or some other ridiculous term it is safe to say that your big data project is probably not going as well as you'd like it to. According to Gartner, 85% of Fortune 500 organizations will be unable to gain a competitive advantage with big data in 2015.
Everyone understands the value of the data being collected, and we all understand how much data is being created daily about an individ...
By
Bill Bruno
About the Author:
Bill Bruno is the CEO - North America, Ebiquity.