Social Media Mobile: The Next Battleground for Online Retail

Online retail marketers face a more complicated, marketing world today than ever before. Technology has created an online consumer, heavily influenced by a barrage of various digital and social media channels, and the evolution of the mobile platform where conversions take place at the slightest whim. Even if you are aware of the key tactics in this new marketing world and have tried a mix of campaigns (external, paid, social, etc.) to improve your site traffic and conversion rate, your effor...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Closing the Digital Gap with an Effective Confidence Audit

Companies built on a foundation focused on optimizing their digital investments understand the importance of leveraging data to make business decisions. In this regard, traditionally-operated companies are at a disadvantage; they’re forced to adapt an analog business model to the demands of a rapidly growing, digital economy. And they have a right to be concerned - a modernized and adaptive digital presence is fast becoming a prerequisite for meaningful brand recognition. Without an effecti...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Introducing Publisher-Listener API

  Innovation is a major part of Stratigent’s DNA, which means we focus heavily on continuous improvement.  In this industry, it’s imperative that you have a partner dedicated to continuously looking for ways to improve the life of a marketer. Many consulting firms rely on static frameworks and models to drive costumer engagements. The “hard” work put in on the front end looks pretty in brochures and in presentations but that’s where the effort stops and this leads to ...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

The Top Travel, Finance and Insurance Industry Metrics for Clean Data and Better Insights

  Gathering clean, reliable data for a business is extremely important and is the first step to becoming a data-driven organization. Often times, as businesses begin collecting their data, they find themselves challenged with lingering questions and an obvious need for clearer metrics.    As businesses continue to build their analytics program by ensuring proper tagging, utilizing a good tag management system (TMS) governance, and configuring alerts, they will still...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Free Your Mind: Holiday Code Freeze and 2015 Planning

As the year comes to a close, the "polar vortex" is already doing a number across the Midwest which ultimately makes me think about warm vacation destinations and opening a Stratigent office near a beach somewhere. Currently, our four offices in Chicago, New York, London and Hamburg don't offer any respite from the cold weather or the ability to golf year round. However, in this newsletter I would like to focus on two other important aspects in our industry that require some attention right arou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Transforming the Politics of Analytics

Transforming the Politics of Analytics   As you build your analytics program, you will no doubt have to work across multiple business units, leading to a boatload of political red tape. As you look to decipher the politics within your organization, there is more than meets the eye (just like the Transformers).    I’ve been touring the US for our Empower Workshop Series and at the end of the workshop, there is an open discussion panel with all the presenters fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Break on Through: 5 Things You Need to Stop Doing Now.

Nothing in this world is perfect and that couldn't be more true for organizations struggling to become data-driven. As you strive to improve the customer journey across your owned channels, there are so many things you probably wish you could do with the data. Conversely, there are so many things you probably wish you could stop doing. I'd like to focus on things everyone should stop doing immediately. I grew up listening to The Doors with my dad, so in the immortal words of Jim Morrison it is t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: The Dying Microsite

Years ago, a microsite provided the opportunity for a marketer to quickly spin up new content and branding without having to adhere to the time lines it would take to implement the pages to an existing site. It empowered the marketing team while the IT department was running a mile a minute with a different set of priorities. Furthermore, it provided a solution as marketers needed to be agile and create new experiences (with the latest technology) that matched the initiatives they were investing...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

"Enterprise" vs "Best in Class" analytics program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following: How do you define an "Enterprise" or "Best in Class" analytics program? I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simply doesn't work in the ever-chan...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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