Am I Getting Enough Value From My Vendor Investments?

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use the full potential of ANY of the software they implement. These products are so packed with features it is difficult to stay out in front of all your needs.  Below I will talk...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

An Adaptive Approach to Competitive Benchmarking

Let's face it, every business likes to stay on top of the competition. In fact, we need to because there are things they do better and vice versa. Competition is a necessity of business; without it, you're going to get comfortable and complacent. In the words of HHH (for those of you who are avid WWE fans like me), you either "adapt or perish."   Adaption vs. adoption. An adaptive business is one that will thrive – look at LEGO, a fairly old-fashioned business that has bounced back fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Why your CRO strategy isn’t working.

There is plenty of buzz around conversion rate optimization or CRO but what most companies have a hard time grasping is why CRO matters. To the average business developer or marketer, CRO is just another catch phrase to throw around without having a full grasp on what it can truly do for you – and with minimal effort, it can do a lot! The common cast of non-conversion characters. There is a common cast of characters that most businesses rely on for metrics that prove all is well with thei...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

The Strength in Online Video – Why We All Need the “List”

Over the years serving as a technical specialist, business consultant, implementation strategist and digital campaign manager of online media there’s been a common thread in the majority of the projects I have engaged with: video. It sounds simple, even cliché, but online video for some businesses may be considered the saving grace for their internet content. Without online video going “viral” how many of us would truly go through the break-neck phase to find an active URL link for that ...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Remove the Hype for Big Data.

As I sit down and reflect on 2012, there are so many things to be excited about in our industry heading into 2013. The industry continues to rapidly evolve and 2012 proved to be a year full of niche new technologies and datasets that helped clients really begin to understand the multi-channel landscape of their business. Customer touch points are increasing exponentially and the challenge to understand, control, and predict those interactions has become the primary focal point for our clients.&n...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

How to Grow a Highly Engaged Audience for your Website

It’s that time of year again - the time of year when most online marketers are heavily evaluating the success of their campaigns and strategies in 2012 and creating plans for 2013. Consequently there’s plenty of ways to slice and dice what happened on your site – What did your mobile visitors do? Did the new YouTube campaign bring in the anticipated ROI? Is our Twitter handle having an impact? While I was looking for inspiration for my blog post and reviewing the analyses I had completed...
By Admin
About the Author:

Posted by our team of rockstars.

Data Crumbs: Cooking up a Tracking Strategy from Visitor Cookies

I am continually amazed when I hear statistics like “76% of the total US population are connected online in some way,” and “in any point in time, more than 30% of the world population can go online to learn, create and share.” Just as the internet has opened up the world to each and every one of us, it has also opened us up to the world. With every click of the mouse, every touch of the screen, and every add to cart, we are like Hansel and Gretel, leaving crumbs of information everywher...
By Admin
About the Author:

Posted by our team of rockstars.

The Power of Mobile Analytics

Mobile is changing the way we are approaching the environment around us. The way we communicate, work or even play; has been transformed with the advent of smartphones. Americans owning smartphones have outnumbered the basic mobile phones this year according to Mashable Tech. If these figures don’t strike you, maybe the claim by one of the Mashable citation will. By 2015, usage of the mobile web will outpace desktop usage. With the growing number of mobile users, knowing how people are usin...
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Introduction To Multi-Channel Analysis

One of the topics that are of increasing interest to the web analytics community has been the analysis of multi channel data and how organizations can most effectively leverage this process for optimal value. This month, we will explore the business case for investing in multi channel data analysis, the highest value channels of data to integrate together and the best practices for approaching this type of analysis. Business Case The reason why the analysis of multi channel data is so critica...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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