Confidence Audit

Fall in love with your data program again.
Your data program is like any other well-run machine, it needs service once in a while. You wouldn’t continue to drive your car without a service check every few thousand miles, right? The most common roadblock that organizations face is due to a mishandled or outdated implementation; our expert technicians can give your program a much needed tune-up and get you enamored with your data once again.
Since 2008, our industry-first Confidence Audit has helped organizations identify areas for improvement within their analytics and online marketing programs. We don’t just assess at the surface, we sit down with your team to truly understand the unique pain points and goals for your organization.

Closing the Digital Gap with an Effective Confidence Audit

Companies built on a foundation focused on optimizing their digital investments understand the importance of leveraging data to make business decisions. In this regard, traditionally-operated companies are at a disadvantage; they’re forced to adapt an analog business model to the demands of a rapidly growing, digital economy. And they have a right to be concerned - a modernized and adaptive digital presence is fast becoming a prerequisite for meaningful brand recognition. Without an effecti...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Making Better Decisions: A look into one financial service providers Confidence Audit.

Like everything in life – confidence is the key. But even with good posture and a voice full of gravitas, if you’re not confident in your data, you’re dead in the water. To help you understand the power of a well- constructed audit, I am going to take you through one I assisted with for a financial services client.  Being a Fortune Global 500 company, they have a large number of visitors interacting with their brand website. They wanted to ensure that their implementation was s...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Potential Digital Failures – Cross-Domain Tracking

After attending a variety of conferences lately, it's refreshing to see the increasing amount of people talking about their successes/failures as they try to get more multi-channel in focus with their data. We all agree that not only is this where our industry is heading, but it's where we need to be as organizations if we want to continue to innovate for our customers. That being said, I think it's time to take a step back and shine the light on a common mistake happening in the digital channe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Challenge of Measuring Across Multiple Channels

I recently worked with a client who was trying to compare her website and Facebook page. The metric she wanted to look at was visits but that caused several problems because people interact with these two channels very differently. Exposure to content occurs very differently on these two channels. A person has to “visit” a website to be exposed to the content but a person can be exposed to content from a Facebook post or feed and not actually “visit” the Facebook page. When comparing two...
By Admin
About the Author:

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