Conversion Audit

CONVERSION AUDIT
Eliminate pain points, identify opportunities and get better.

Our Conversion Audit is the first step in your Conversion Optimization plan. It is an efficient, focused analysis on your marketing initiative(s), including recommendations and the appropriate next steps from a world-leading, marketing analytics team. If you’ve launched a campaign and want to understand what worked and what didn’t, need to identify a successful approach for your redesign or are just looking for opportunities for improvement - an audit can help you uncover errors in your current implementation and help you take your optimization efforts to the next level.

 

 

Want to Improve Conversion Rates? Delve Into the World of A/B Testing

In today’s eCommerce-driven world, everyone is searching for a quick and simple conversion rate fix. It makes sense -- across industries, the average landing page conversion rate typically falls between 2-5% [1]. That’s it. How can we do better?    For analytics professionals, Conversion Rate Optimization (CRO) is an ever-growing part of the discussion. Figuring out cheap and efficient ways to continuously increase conversion is crucial, particularly given the...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

Free Your Mind: Holiday Code Freeze and 2015 Planning

As the year comes to a close, the "polar vortex" is already doing a number across the Midwest which ultimately makes me think about warm vacation destinations and opening a Stratigent office near a beach somewhere. Currently, our four offices in Chicago, New York, London and Hamburg don't offer any respite from the cold weather or the ability to golf year round. However, in this newsletter I would like to focus on two other important aspects in our industry that require some attention right arou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Potential Digital Failures – Cross-Domain Tracking

After attending a variety of conferences lately, it's refreshing to see the increasing amount of people talking about their successes/failures as they try to get more multi-channel in focus with their data. We all agree that not only is this where our industry is heading, but it's where we need to be as organizations if we want to continue to innovate for our customers. That being said, I think it's time to take a step back and shine the light on a common mistake happening in the digital channe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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