Free Your Mind: The True Value of CRM

  I’ve said it over and over again, “the sole purpose of collecting data is to take action on it and you need to take those actions as close to real-time as possible.”  While we’d all agree with that statement, it’s getting to the point that becomes the challenge. I’ve written several newsletters over the past year focused on different ways to integrate data - Email Marketing, VOC, Call Center, etc. - but have yet to touch on one of the more valuable integration poin...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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