CX Blog Series: Understanding Customer Experience through the Lens of the Customer

In today’s age, customer experience is extremely important to the success of brands both in the digital and physical realms. We often discuss CX from the vantage point of the business, however, a lot can be learned by looking through the lens of the customer. As part of our ongoing CX Blog Series, Stratigent Solutions Consultant, Laura Sulkin, discusses the benefits of testing, personalization, and customer feedback from the view of the customer… Before joining Stratigent, I would have de...
By Laura Sulkin
About the Author:

Laura Sulkin is a Solutions Consultant at Stratigent.

CX Blog Series: Creating the Ideal Customer Experience, Part 2

Building a successful customer experience (CX) program is a complex task involving all areas of a business. While it is not uncommon to find early success with quick wins for a CX program, the long-term success is more difficult to find as there is no ‘formula’ for ensuring CX success. However, in the efforts covered over this two-part blog series there are several commonalities that CX leaders routinely deploy to their advantage. In part 1 of this series, we covered the key efforts assoc...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

CX Blog Series: Creating the Ideal Customer Experience, Part 1

Mastering Customer Experience (CX) in the digital world is complex and difficult, look no further than the 72% of businesses who say that improving their CX program is their top priority. The term Customer Experience is thrown around a lot, and, while definitions and goals vary widely, the end goal of CX often remains the same - optimization of the interactions between your organization and your customers.  Whereas this is all easier said than done, there are certain themes that are comm...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Choosing the Right CX Platform for Your Business

The Customer Experience (CX) industry has gone through some major changes in recent years. Just a few years ago, there were basically two main options: An Entry Level Solution or an Enterprise Ready Solution. This left a large amount of companies who were interested in a middle solution without an option. Today, Software as a Service (SaaS) solutions have become the standard delivery mode and native mobile is at the forefront of every purchasing decision. This has increased the options available...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Brick & Mobile? How Mobile is Reinventing the Traditional Customer Experience

Now, more than ever before, brands have a massive incentive to leverage mobile as a tool to enhance the traditional brick and mortar customer experience. On the short list of impressive and recent mobile news highlights are stories like, Mobile Data Traffic has grown 18-fold over the past 5 years. Or, for the first time, Mobile Internet Traffic exceeded desktop traffic worldwide last year. Mobile search even helped fuel the recent overtaking of TV ad spend by Digital ad spend. It’s safe to say...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

Digital Transformation Guide

Download the free digital transformation guide to learn how to become digitally-minded leader that achieves results.

Fact-check: We Evaluated Leading Expert's 2017 Marcomm Predictions

As advisors to leading brands worldwide, we pride ourselves on providing sound, independent advisement. Even so, making predictions for the year can be tricky, especially in marketing and media, where trends and technologies seem to flow in and out with the changing wind. So as the calendar turns over from June to July and the book closes on Q2, we decided to fact-check ourselves by going back to see how the main predictions in our 2017 Marcomm Guide have developed so far. Did our predictions ri...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketers Still Face Challenges with Understanding Data

In today’s data rich environment, marketers have more access to customer data than ever before. But no matter how far we’ve come in our quest for more data, many marketers still struggle with transforming that data into insights. In a recently released SendGrid-commissioned study, Forrester Consulting stated that almost half of marketers still face challenges with understanding customer behavior across channels and touchpoints, and 43% struggle with understanding the optimal customer jo...
By Ryan Tincknell
About the Author:

Ryan Tincknell is a senior consultant at Stratigent.

Customer Journey Optimization

Most companies seek to optimize the customer journey across their digital properties, but few do it in a repeatable way that maximizes return on investment. With unique challenges to solve for when it comes to customer experience, a customer journey analysis identifies how your customers interact with your company and suggests experiments to optimize the performance of those journeys.
 

3 Key Learnings from Ensighten’s AGILITY World Tour 2016

AGILITY  World Tour, hosted by one of our partners -  Ensighten, brings digital marketing experts together to share stories on optimizing the consumer experience and driving real ROI. We’ve been a long-time partner of Ensighten and were happy to attend and present at their recent Agility event in Chicago.   As a representative from our Advertising Intelligence practice, my goal in attending the conference was to take grasp of the current digital analytics landscape and l...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

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