The Customer Experience Debate: SaaS vs. On-Premise

Behind every great company, lies the great customer experience debate: Software as a Service (Saas) or an on-premise solution?    A little background: historically speaking, one of the biggest barriers to the adoption of a full Customer Experience Management (CEM) solution has been the lack of options. Previously, the only choice has been to install the software on-premise behind the firewall, and utilize a network TAP or SPAN port. Therefore, in order to provide 100% journe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

You’re Over-Thinking Customer Experience

They say you only have one chance to make a first impression. Whether it’s a job interview, a first date, or a customer interacting with your brand for the first time, the same holds true. So, why do organizations spend so much time buried beneath data and technology trying to find that needle in a haystack when your customers could care less?   Think about how much time you spend trying to create the perfect reports, the perfect implementation of analytics, or even the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

An Ever-Evolving Consumer Experience: AdAge Digital Conference 2016

  Over the course of the past year, primary conversation around digital media has focused less on how the space can be used in innovative ways to reach consumers, and more so around the issues that exist when using the space. The 10th anniversary of Ad Age’s annual Digital Conference continued this trend by highlighting such concerns early, but segued into a forum discussing the consumer experience evolution and how brands can create better storytelling in order to connect with con...
By Media Value Digital Team
About the Author:

Written by the Media Value Digital Team at Ebiquity,plc

Three New Year’s Resolutions For Marketers

The gym is overcrowded, Facebook is full of motivational quotes -- this can only mean one thing:  it’s a new year and the resolutions are runnin’ wild! While I tend to avoid the hoopla around resolutions, I thought it would be fun to identify three resolutions that I believe should show up on every Marketer's set of goals for 2016:   Redefine the “top of the funnel" Evolve competitive insights Grab the brass optimization ring   Redefine...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Hidden Benefits of TeaLeaf: Passive Capture Application Edition

Why do users come to your site? Why do they chose to interact with some elements rather than others – and what makes them convert?    For many organizations, the answers to these questions can shape an overall customer experience strategy, which is important given that 89% of companies expect to compete mostly on the basis of customer experience, versus 36% six years ago. That’s where IBM Tealeaf comes in.    IBM Tealeaf provides optimal in-depth analys...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

WEBINAR | Fixing the Most Common Barriers to Conversion

Presented by Stratigent and UserReplay
 

"Fixing the Most Common Barriers to Conversion"

 
 
 

How Customer Experience Session Replay Saved One Company Millions

Here’s a conundrum for you: How do you figure the exact reason why a customer is struggling with your website? How do you improve conversions, while at the same defining where customers are running into problems? And, how can you do all of this with the idea that if you don’t, millions of dollars may be on the line?    Enter digital customer experience. Digital customer experience is a target rich environment, one where even the most customer-centric companies can find a...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

CXSF 2015 Recap: Forrester's Forum for Customer Experience Professionals

I recently had the chance to attend the 2015 Forrester’s Customer Experience Conference in San Francisco (CXSF). During the conference, I had plenty of opportunities to connect with leading innovators to share best practices, converse on the latest Forrester research, and of course, enjoy some amazing San Francisco cuisine.    As a seasoned member of the customer experience (CX) community, it was refreshing to hear how other leading practitioners and analysts describe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

WEBINAR | Achieving a Single View of Engagement

 

Presented by Stratigent, Ensighten, Readers Digest, and the CMO Council.

 

The Importance of Customer Experience

Customer Experience is a complex process of understanding the relationship with your customers. When done effectively it eases customer acquisition, drives loyalty, and improves retention. Customer Experience is not just about how quickly your web site responds, the presentation of your products, promotions, and the flow of your checkout. In fact, more than 50% of the Customer Experience is subconscious, or how the customer feels about your company. More importantly, Customer Experience is no...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

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