Customized Implementation

CUSTOMIZED IMPLEMENTATION
Build a program as unique as your business.

We approach implementation differently than everyone else in the industry - we focus on building a program that takes into account every part of your business. Our solutions aren’t cookie-cutter, we help you create a scalable program that evolves as your business changes. Our team will walk you through a 5-step process to assess which solutions fit into your ecosystem.

 

Optimizing your Tealeaf Data Pipeline

One of the biggest strengths of the Tealeaf Customer Experience platform is the vast amount of data it is able to capture and analyze. However, that very same torrential flow of data through Tealeaf can also pose a challenge. What do you do when your Tealeaf servers no longer seem capable of processing a day’s worth of web session traffic in real time?     The beauty of Tealeaf is the near real-time availability of the session replay and reporting data. At first, it might se...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

jQuery on the Web - Why it Matters.

JavaScript is one of the most popular programming languages; the amount of solutions you can create is near limitless. This also means, however, that the number of ways that you can create a solution is also extremely varying. Given the nature of the web and the need for multiple people to interact with code on a page, a more structured method for achieving those solutions is needed to provide a common understanding.   Also, there are several factors that call for a more advanced...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

Potential Digital Failures – Cross-Domain Tracking

After attending a variety of conferences lately, it's refreshing to see the increasing amount of people talking about their successes/failures as they try to get more multi-channel in focus with their data. We all agree that not only is this where our industry is heading, but it's where we need to be as organizations if we want to continue to innovate for our customers. That being said, I think it's time to take a step back and shine the light on a common mistake happening in the digital channe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

How SiteCatalyst’s getValOnce is Inadvertently Deflating your Data

For all you SiteCatalyst implementation experts out there – I’m sure you’ve used the getValOnce plugin at some point to help prevent inflating specific dimensions in your reports, such as external campaign code clicks, merchandising clicks, navigation elements, and the Channel Manager among other things. For those of you that don’t know what this plugin does, it’s used to determine if the last value passed for a specific variable over a certain amount of time is the same value and if s...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

A Copy for Your Records

A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to use log files to upload web data into a home-grown data warehouse? Also, what if unique analytics are being performed from old tools tying web data to offline metrics gathered from other systems? As it turns out, Google provides a very sim...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Sharing is Caring: Teaching Domains to Play Nice

As a man who enjoys coding solutions, I'll run into a frustrating problem every once in a great while: sharing information between two different domains. Suppose you have an e-commerce funnel on one domain, ABC.com, while your main site lives on XYZ.com. Your boss decides that he or she wants to see user interaction after a product is added to the cart, but before a purchase is made. Perhaps users can be directed towards certain information on XYZ.com after a card add to assist a purchase. Howev...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Industry Observations- Jan 2012 Newsletter

Industry Observations I don’t know about all of you, but I couldn’t be more excited for 2012 in this industry.  I’ve been on the road quite a bit lately and have had the opportunity to interact with a lot of people and see a lot of great technologies.  As a result, I’ve got a few observations to share with all of you. Tag Management It’s no secret that the tag management space has really picked up; however, it’s not just about the implementation of an analytics vendor...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Testing & Optimization Part 2

In the last newsletter, we presented an overview of testing and optimization practices. This month we'd like to focus on the experimental design and technology options available for implementing those techniques. Experimental Design Overview There are some basic principles to follow as you design the experiment. Experience will guide you going forward but, in the beginning, the following tips may prove useful. Be specific and document. Before beginning any experiment be sure to be spe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Add Multi-Channel Data Warehousing to Your Toolkit

In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, as well as CRM. The Marketer’s toolkit continues to expand as new technologies and ideas come to fruition, and the role of the tactics within this toolkit is to help the Marketer better understand the lifecycle of their v...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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