The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Adobe Summit: Trading in Thunder Snow for Desert Heat

It’s 11:30pm and the hail and thunder snow are in full effect on the south side of Chicago. I’m sitting in a dark office listening to Axl Rose shriek about some jungle. Soon though, I’ll trade this insane weather for desert heat at Adobe Summit!     As a first time Adobe Summit attendee, I’ve been thinking a lot about what I want to get out of the event, particularly when it comes to hitting up key sessions, learning about the latest innovations, and meeting thought...
By Steve Ropers
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Steve Ropers is a Solutions Consultant at Stratigent 

Moose Jaws, Cheap Tools, Donut Tagging, and Other Things I Saw at eTail West

As always, the beautiful location and great speakers made this year's eTail West an unforgettable event. The focus of the conference was on retailers sharing experiences, challenges and insights with peers, which led to a lot of great content. One topic in particular that I found interesting, which also led to a discussion about a general trend I’ve noticed with my clients, discussed "donut tagging." That's my informal name for it, but the patent was submitted under ‘Automated Tracking of...
By David 'DJ' Johnson
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David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Breaking Ground on a New Path of Programmatic Buying

With the introduction of digital advertising’s first unit in 1994, media began to change as a new, more digital savvy generation emerged. Traditional media began to inform the structure and formats with digital advertising. More than 20 years after the first banner ad and the evolution of digital advertising formats, digital is now poised to lead the buying processes and technologies behind traditional media.   I attended the IAB Advance Programmatic Training in New York last m...
By Laurie Shinbaum
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Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

Three Levels of Optimization Maturity

When it comes to building an optimization program, it's very easy to get overwhelmed with the process. Let's face it, the idea of convincing your organization to let you adjust content on a site in real-time is daunting enough, let along putting your neck out there to add value with every test. With each test being an investment in people, process, technology, and content there is an inherent pressure to produce results.   Not all tests win, yet you can learn from every single test yo...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Three Ways Brands Should Be Using Data Before a Product Launch

Apple. Taco Bell. Amazon. Gillette. These aren’t just popular companies with a loyal following. Historically, they’ve been the curators of successful product launches, from innovative smartphones to a new way to look at breakfast. But as we’ve seen quite often, these brands are the outliers when it comes to unveiling a new offering.        To achieve success throughout product launches and their life cycles, it’s become more important for brands to understa...
By Cara Buscaglia
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Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

Four Hurdles Brands Face with Global Media Expansion (and How to Nab the Competitive Edge)

One. Trillion. Dollars.    No, it’s not a ransom number requested by Dr. Evil. It’s the forecasted number of worldwide media, marketing, and advertising spend in 2016.  Though global reach was once a pipedream for growing brands, the possibilities of international reach are now almost limitless.    While eyes are often set on expansion into emerging international markets to secure future stability, uncertainties arise when the decision has been mad...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

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