The New Normal: Shifting Your Data Analysis From Hype to Value

Back in the day, data analysis was nothing more than looking at spreadsheets and guessing what the numbers meant. But with increased competition, unlimited options, and an ever-changing marketplace, a higher priority on how we analyze data is needed, particularly in regards to value. The industry has shown this growing need with more than 75 percent [1] of companies investing or planning to invest in big data over the next two years -- a steep difference from the days of toiling over Excel sh...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Three New Year’s Resolutions For Marketers

The gym is overcrowded, Facebook is full of motivational quotes -- this can only mean one thing:  it’s a new year and the resolutions are runnin’ wild! While I tend to avoid the hoopla around resolutions, I thought it would be fun to identify three resolutions that I believe should show up on every Marketer's set of goals for 2016:   Redefine the “top of the funnel" Evolve competitive insights Grab the brass optimization ring   Redefine...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

To Personalization and Beyond! The Evolution of Optimization

Once upon a time, ownership of data was not a concern for most companies -- getting your hands on any data was all that mattered. However, the landscape of optimization has changed immensely over the last few years. Gone are the days of developing consumer channels built on rigid data sets that hold limited value to your company. Now we are entering into a new era with more available data, which comes with a more focused lens on whom and what to target.    Today, non-ownership of...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

Three Common Myths in Analytics

Happy Holidays to you and yours! With the end of the year in sight, I thought it would be fun to address a few of the common myths floating around in our industry and provide some of my thoughts around them.     I think the biggest struggle for clients these days is the fact that there are new technologies popping up every day and each one of them has a promise to deliver on something better than anyone else. It's a lot of noise, and fortunately firms like Stratigent exist t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

How Customer Experience Session Replay Saved One Company Millions

Here’s a conundrum for you: How do you figure the exact reason why a customer is struggling with your website? How do you improve conversions, while at the same defining where customers are running into problems? And, how can you do all of this with the idea that if you don’t, millions of dollars may be on the line?    Enter digital customer experience. Digital customer experience is a target rich environment, one where even the most customer-centric companies can find a...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Dance, Metrics, Dance! The New Powers of Google Analytics

As of a recent update, Google Analytics reminds me of the tool.  What tool?  The tool with the power.  What power? The power of calculated metrics, of course (what did you think I’d say, voodoo?). Combined with dimension widening, Google Analytics has really rounded out its capabilities, now even more able to solve any labyrinthine problems you may encounter.   Here’s what’s new -- and yes, prepare yourself for more 80s movie references.   Y...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

How to Exclude Bot Traffic in Google Analytics

Bot traffic can severely impact your reporting data, leading to false assumptions, hampering your site performance, and even increasing site maintenance costs. While you may believe bot traffic does not impact your site, recent reports suggest that 59 percent of all site visits may be associated with bots. With this in mind, it’s important to understand how to spot bot traffic in order to accurately report your data.    This post outlines some best practices to detect...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Importance of a Client Controlled Data Layer

A data layer is a variable -- or set of properties and values -- that define a piece or grouping of information to be accessed and used for the purpose of tracking data and/or interactions. At its best, a data layer creates a "one-stop shop" for referencing any data that needs to be tracked.   Client controlled means that it is created and maintained by the client, whether it is done via the IT department, marketing department, or within a CDN. But, what are the core reasons why...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

Safe Harbor - A Crossroads for the U.S. and EU

Quite a bit has been made of the EU decision to strike down the Safe Harbor Agreement between the U.S. and EU on October 6th of this year. The agreement, in essence, was created to reconcile the differences between the privacy laws of the U.S. and the Data Protection Directive of the EU regarding the handling, storage, and transfer of personal information. As you can imagine, many of our international customers -- or U.S. customers with international visitors -- have been very concerned about th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Pages

Contact Us Now