Two Easy & Effective Ways to Maximize your Digital Content Offering

Just about every organization distributes information intended to engage visitors, whether on their website, mobile app, via TV/ radio, print, etc. With so many available media sources, now more than ever, it is true – content is king – and there really is no substitute for great content that attracts visitors and makes them stick. But achieving maximum results is not just about great content, a variety of content types is also necessary in keeping users engaged and interested in your dig...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Using Geo Charting to Succeed with Data Visualization

Every day, 2.5 quintillion bytes of data are created, with 90% of the world’s data created in the last two years alone*. As data continues to exponentially grow, the way in which organizations utilize data collected for business decisions is becoming more crucial and complex. Presenting data visually can uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. One visualization practice that can help display historical patterns is geo charting. Som...
By Admin
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Posted by our team of rockstars.

The Top 3 Data Visualization Sins

As an analyst, you spend time meticulously collecting, parsing, and interpreting data, but if you can’t properly communicate your interpretations to decision makers, all of your effort may fall on deaf ears. To help you avoid making some common yet preventable mistakes, I’m going to walk you through the top three difficult-to-see sins of data visualization.  Visualizations are a translation device – they allow technical-minded analysts to harness incomprehensible trends and figure...
By Luke Johnson
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Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Part 3 of 3: Data to OLAP Cube for Analysis

In this series, I’ve summed up a few basic Tealeaf pain points by harnessing the power of SQL queries. However, one final, common question remains unanswered. Capturing the information is one thing but once you want to make the jump to actually analyzing the data that the Tealeaf application captures, that’s where you will run into some difficulty. In this series finale, I answer the last, and slightly more demanding, Tealeaf request:    Is there a way, via SQL Serve...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

The Business: Optimizing your Data Collection Approach

In your ongoing mission to conquer the digital space with brand awareness, you first must face the challenges of sifting through data, and a lot of it! Don't be scared, however, it's only information and it's spreading across all of your business channels in ways that no one could have possibly imagined. In order to return to your stakeholders with the spoils of your hard work and effort so all can celebrate in victory with extensive bonuses and hi-fives, you have to ask yourself - what I can d...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

When Bad Data Happens to Good People

One of the most common pain points I see with our clients is that they have bad, incomplete, or otherwise untrustworthy data and despite that, they keep reporting on it anyway. In the news recently, it was announced that Neilsen had been reporting on over seven months of bad data! This isn't an abnormal occurrence; 86% of companies admitted that their data might be inaccurate in some way [1]. There are a multitude of reasons why this is terrible; namely, you can’t make accurate & impactful...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

A Farewell to Unica: 3 Steps to Migrating Platforms + Free Consultation

A couple of weeks back, the Stratigent team was given some unfortunate news: IBM is sunsetting the Unica NetInsight analytics product. Cue up the Boys II Men because it truly is so hard to say goodbye to this platform. We have had the pleasure of working with the Unica solution as Unica’s premier partner dating back to well before the IBM acquisition. We worked with most of their largest clients and helped to create analytics plans that generated incredible success for these organ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

"Enterprise" vs "Best in Class" Analytics Program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following:   How do you define an "Enterprise" or "Best in Class" analytics program?   I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simpl...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Social Challenge: Paid,Owned, and Earned Media

Although coined terms such as "owned, earned and paid” classifications have become commonly used in the interactive marketing space today, they're often loosely applied. One way to cut through the confusion, for platforms such as Facebook, is to stick with the classifications formalized by Forrester Research. We suggest the first thing to remember when trying to analyze Facebook data is that Facebook is a multifaceted platform. The platform enables marketers to interact with users in man...
By Admin
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Posted by our team of rockstars.

Enhance Your Data - Through Integrating VOC

Throughout the years, I’ve helped clients work through data integrations of many forms.  The common goal in all situations is to help clients enhance the way they use their data and make it not only more efficient to collect and analyze but more actionable to drive important business decisions.  Today, I’d like to take this opportunity to talk specifically to integrations I have been working on in the Voice of Customer (VOC) space. Stratigent has performed several integrations wit...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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