Collecting and Utilizing Competitor Data

Typically, I write exclusively about leveraging the data that is collected directly from your organization’s own website via tools like Omniture, WebTrends, Visual Sciences, Google Analytics, etc. For this month’s newsletter, I’ll be looking beyond the site centric data collection methods to discuss a different method that has the potential to play an integral role in the optimization of your website: competitive data. Last spring, Avinash Kaushik gave an insightful presentation...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.


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