Data Automation

DATA AUTOMATION
Bring data together in a more strategic, powerful way.

Our proprietary approach to data automation will help you integrate multiple data sources for the purposes of visualization, analysis, or re-marketing to meet your organizations specific needs. The right framework will empower your organization and allow you to easily enable your stakeholders with the right set of tools.

 

 

How Insurance Companies Can Benefit From Multiple Data Sources

An open data framework for an insurance company, more so than many other industries, relies on the integration of multiple data sources. Unification of online activity, phone transactions, and sundry insurance agent channels are key to track full visitor paths, note key abandonment points, and maintain a complete picture of sales, policy changes, and customer inquiries.   Multiple data sources makes financial sense, too. In a recent survey of CIOs, 83% say that revenue is affecte...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Free Your Mind: The True Value of CRM

  I’ve said it over and over again, “the sole purpose of collecting data is to take action on it and you need to take those actions as close to real-time as possible.”  While we’d all agree with that statement, it’s getting to the point that becomes the challenge. I’ve written several newsletters over the past year focused on different ways to integrate data - Email Marketing, VOC, Call Center, etc. - but have yet to touch on one of the more valuable integration poin...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

5 Rules to Choosing an Enterprise Analytics Vendor

With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the complexity of creating a solid BA framework. As an industry professional with many years in consulting for companies such as Vevo and Target, I am going to provide you some inside knowledge on building a strong ground-floor for your analytics framework. This will help you not only process and manage...
By Admin
About the Author:

Posted by our team of rockstars.

Building a Mobile Attribution Framework Doesn’t have to be Scary

Mobile analytics can be tricky and after years of working with clients on their mobile framework, I've seen major advancements in the mobile analytics field. A solid, mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content and even build a retargeting program to improve conversion so I’m going to help you breakdown the approach logically so you can not only fully understand your mobile channel but also build your own mobile at...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Your Data Automation Dreams Can Come True

I’ve worked with companies at many different stages of analytics maturity. Some have the ability to do multi-channel analysis, others are still working on building confidence in their online data. A lot of people think that you have to go through some X number of steps before you can even think about automating your data, but the truth is you need to work with what you have… now. As our very own Jennifer Veesenmeyer, creator of the Pimp Your Reports workshop, has said: “I would rather hav...
By Admin
About the Author:

Posted by our team of rockstars.

Add Multi-Channel Data Warehousing to Your Toolkit

In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, as well as CRM. The Marketer’s toolkit continues to expand as new technologies and ideas come to fruition, and the role of the tactics within this toolkit is to help the Marketer better understand the lifecycle of their v...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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